News

How do you build a sustainable visitor base with a limited visitor capacity? More and more start times are selling out and the borders are open again. This provides an interesting twist on the objectives of the Van Gogh Museum. In the short term, the museum wants to give as many visitors as possible the opportunity to return to the museum […]

Last week we started with a lot of energy at the Van Gogh Museum. Brand doctors sprint for four weeks as the 'eyes and ears of the museum', to offer as many visitors as possible a great visitor experience. We share our findings from the first week.

Monday, June 1, was the day. The reopening of the Van Gogh Museum. At exactly noon the doors opened to the public. Appropriate tension buzzed through the museum all morning.
The final security briefing, words of encouragement to each other, everyone to their position and then waiting for the first visitors. Brand doctors attended the opening on Monday and observed, interviewed and recorded her findings.

Now that we have been hanging out in Teams, Zoom and Webinars for about 8 weeks, Digi fatigue is starting to strike. That is why we are not organizing a trend event this year, but a trend week. Every day one trend is central, deepened by our trend specialists, offered in the form of a podcast. You will also receive the Trends Daily, in which appealing cases and inspiration material […]