Monday, June 1, was the day. The reopening of the Van Gogh Museum. At exactly noon the doors opened to the public. Appropriate tension buzzed through the museum all morning.
The final security briefing, words of encouragement to each other, everyone to their position and then waiting for the first visitors. Brand doctors attended the opening on Monday and observed, interviewed and recorded her findings.

No hesitation

The Van Gogh Museum uses 25-minute time slots. Every quarter of an hour XNUMX people can enter, who can stay as long as they want. The Van Gogh Museum is starting quietly and will be looking into the number of available e-tickets in the near future. We were able to ask visitors a number of questions while waiting for their timeslot. One of the first questions we asked was whether they had hesitated to come to the museum. None of those present had any concerns prior to the visit. In fact, according to one of the visitors, “he was eager to go back to the museum”. Nobody had also made preparations in the form of a mouth mask or hand gel, because "at the Van Gogh Museum this will be well arranged". We naturally asked the question to people who had booked their tickets for the first day that the museum reopened. In the near future, we will investigate whether there are obstacles for people who are not coming to come to the museum in the short term.

In the near future, we will investigate whether there are obstacles for people who are not coming to come to the museum in the short term.

Van Gogh for yourself

On a normal day, before the corona era, there were 6.000 visitors every day, 350 tickets were reserved on Monday and the museum was sold out. A completely different sensation and experience. Because when do you have a Van Gogh for yourself? With this new setup, you regularly stand in a room with only 4 other visitors. With everyone spread across the room, there is every opportunity to view the works in peace. A visitor we spoke to said: "It is an intense, moving experience to see Van Gogh up close." So Van Gogh is only for you. As great as that peace is, it is perhaps also a bit cooler in terms of atmosphere in the museum. Some miss the vibrancy and conviviality that is normally there for sure. Nice to investigate this a bit further in the coming days. What is the perfect balance between rest and activity?

With everyone spread across the room, there is every opportunity to view the works in peace.

More people

After observing it seems that more people can be received, and the visitors confirm this. “There is more than enough space! In fact, I was alone on the third floor for a long time. ” Everything runs smoothly in the museum shop, the cloakroom and the coffee counter. Visitors are very happy when they leave the museum. “I have not noticed much of the measures. The arrows are good, not exaggerated. All I miss is the restaurant. ” The Amsterdammers don't miss the restaurant, because they will be home soon. They would like to encourage all Amsterdammers and Dutch to take their chance to go right while it is still quiet.

The people of Amsterdam would like to encourage all people of Amsterdam and the Dutch to take their chance to go right while it is still quiet.

The employees wonder if this good visitor experience will continue as visitor numbers increase. We will only find out by experimenting and increasing the number of visitors. We will experiment with this in the coming days. To be continued!

Published on
3 June 2020

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Author
Lisette van Elst