Podcast: The right care in the right place

Ons zorglandschap anders inrichten en zorg beter – en dichter bij de patiënt – organiseren is nodig, want de druk in de zorg neemt toe. Niet alleen omdat we als populatie vergrijzen maar ook omdat we op individueel niveau steeds ouder worden.

In this podcast we speak to two of these pioneers who have made the move from second direction to first line within the care for the elderly. They can tell us from their experience what it takes to make that movement.

We speak with Bianca Buurman, professor of acute care for the elderly and the person who founded the WijkKliniek, a collaboration between Cordaan and the AMC and Ester Bertolet, former general practitioner and specialist in geriatric medicine who set up the first independent practice geriatric medicine in primary care. Even before the outline agreement was signed in 2018, they made the move to primary care and share their experiences with us.

But also Mike Janssen, Managing Partner at Branddoctors and healthcare specialist, sits down and shares his view of what is needed to make this movement successful.


Relevant innovation in healthcare - We are happy to help you
Curious about what Branddoctors can do for you? Then view our case on the Neighborhood Clinic. We developed the brand positioning and the translation into a service concept. You can of course also immediately contact our Mixe colleagues with your questions Winnie Nijhoff en Mike Janssen.

Branddoctors podcast
Branddoctors started its own podcast in 2019. A podcast in which we, together with our customers, talk about strategy and creating customer value. You can listen to our podcast via Soundcloud, iTunes of Spotify. When you subscribe to our channel, you will automatically be notified when a new episode is available.

Have a chat? We only like that! Then mail to podcast@branddoctors.com.

Published on
27 March 2020

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