Change is coming.
Whether you like it or not.

That's why it's better to prepare well for it. Time to delve even more into the life of your customer. What are the consumer trends for 2021? Sign up for the trend event!

Flying shame, stuff shame, firework shame, plastic shame ...

Shame is everywhere and appears to be a trigger for change. How do you deal with that as an organization? The trends and a vision for changing consumer needs are one of the starting points for an organization to get a grip on the future. We look specifically at what trends will mean for the lives of consumers. During the trend event Change Reaction the chain reaction of changes approaching us is deepened in four main trends. 'Keep it Mankind', 'Revise the moral', 'Pick your cherries' and 'Take a stand'.

The 5 reasons why you should be present at this trend event:

• You will be included in the most important changes of our time
• You delve into the world of the consumer of 2021
• You get inspiring examples from the early adopters of the trends
• You gain insight into what these trends can mean for your organization
• You go out with inspiration for proposition development

Already convinced? Register yourself and your colleagues directly for the trend event via the registration form on the right of this page!

For the 8e year in a row Branddoctors and trend watcher and visual marketer Aafje Nijman, co-owner of agency Nijman + van Haaster jointly develop a trend vision for the following year. The trend vision for 2021 looks in a broad perspective at the spirit of the times and how consumer needs change, made relevant to brand and marketing professionals from all sectors.

Change Reaction at Rijksmuseum het Muiderslot

This year we present and activate the Trend Vision 2021: Change Reaction. From a broad perspective we look at the spirit of the times and how consumer needs are transformed into this. The trend vision is presented in the Muiderslot Rijksmuseum. The toughest and best preserved castle in the Netherlands. How has the castle survived for more than 700 years, in times that are constantly changing? And what is the castle doing now to become future-proof? One thing is certain: change is the only constant in the history of this special place.

An inspiring afternoon or evening in good company with presentations that stimulate change, innovative startups and trendy bites & drinks. The Creative Chef, Jasper Udink ten Cate, provides inspiring bites. He changes food and hospitality into design and art high end food experiences and develop concepts.

Dates and times

Of course you don't want to miss this event! The trend event takes place on the following two days:

• Monday March 16 from 18.00:22.00 pm to 17.00:XNUMX pm (XNUMX:XNUMX pm walk-in)
• Monday March 23 from 14.00:18.00 pm to 13.30:XNUMX pm (XNUMX:XNUMX pm walk-in)

Sign Up

Register using the form on this website. The ticket price for attending the Trend Vision including trend bites & drinks is € 200 per person, exclusive of VAT.

Are you a relation of Branddoctors or Bureau Nijman + van Haaster then a reduced rate of € 150 per person, excluding VAT. If you are coming with 3 or more people from one company, please call for a suitable offer.

We look forward to seeing you!

Team Trends

Contact Form

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* Please note: your registration is only completed when the invoice is paid.

For whom?

For customers and non-customers of Branddoctors & Bureau Nijman + van Haaster.


Monday, March 16, 18:00 pm - 22.00:17.00 pm (XNUMX:XNUMX pm walk-in)
Monday, March 23, 14:00 pm - 18.00:13.30 pm (XNUMX:XNUMX pm walk-in)


Herengracht 1
1398 AA Muiden