Cases

iDEAL Case

A new brand strategy and a restyled logo for one of the largest brands in the Netherlands, iDEAL!

Branddoctors has been asked by iDEAL to help with a brand strategy that offers room for innovative services (extensions) under the existing brand. And to subtly adjust the visual identity of iDEAL so that it moves with the times.

A new brand strategy and a restyled logo for one of the largest brands in the Netherlands, iDEAL!
MAKE Center

MAKE Center: Positioning for a new center for the manufacturing industry

There is an increasing shortage of skilled personnel in practical professions, including the manufacturing industry. How do you ensure that there are sufficient sustainable professionals in the manufacturing industry?

MAKE Center: Positioning for a new center for the manufacturing industry
Van Gogh Museum Case

Case: The ears and eyes of the Van Gogh Museum

The Van Gogh Museum reopened its doors on 1 June after a period of corona closure. Brand doctors guided the museum in the four weeks after the reopening under the name “the ears of eyes of the Van Gogh Museum” and published this case.

Case: The ears and eyes of the Van Gogh Museum

KPN: One SME

We developed the ONE proposition together with KPN and the business customer. It concerns one contract, one helpdesk, one invoice and one portal for the administrator.

KPN: One SME
Zuyderland Toolkit

Zuyderland Toolkit - From positioning to implementation

Zuyderland Toolkit - From positioning to implementation
ROC Central Netherlands

ROC Midden Nederland: The attractive route for VMBO 4 and HAVO 4

ROC Midden Nederland: The attractive route for VMBO 4 and HAVO 4
Fellowmind

Fellowmind: brand strategy and culture development

We developed a positioning and brand culture for Fellowmind, a fast growing people-centered IT company.

Fellowmind: brand strategy and culture development
Wageningen University and Research

Future of WUR: From dot on the horizon to concrete plans

Future of WUR: From dot on the horizon to concrete plans
Museum Het Valkhof - Hedwig Saam

Repositioning museum het Valkhof - Mind-expanding!

Repositioning museum het Valkhof - Mind-expanding!
Wageningen University and Research

Work structurally on growth for Wageningen University and Research

Work structurally on growth for Wageningen University and Research