Bol.com

Leading positioning for new e-commerce initiatives around the Bol.com platform

Bol.com Plaza is the platform for external sellers. Went live in 2012 it grew stormy in the years that followed and in 2014 it was time for reflection.

Attract new sales partners and bind existing partners

In that year, brand doctors are involved in the positioning of the platform with the aim of attracting new sales partners and binding existing partners. This lays the foundation for the way in which bol.com collaborates with external sellers. In the years that followed, the platform continued to develop rapidly, with new services such as Logistics via bol.com or highlighting the popular offer. Branddoctors is involved in the positioning and implementation of these services and is thus a direct witness of the transformation of bol.com: from webshop to open platform.

Develop new propositions that build the bol.com brand

The basic positioning of bol.com Plaza from 2014 is still guiding the positioning and implementation of new e-commerce initiatives around the platform. In close collaboration with bol.com, we develop new propositions for sales partners within Plaza and involve Plaza partners in the Netherlands and Belgium.

In this way, we ensure that sales partners are included in the further growth through co-creation, and we manage the concrete implementation of online tools, such as the seller dashboard, and new services such as Logistics via bol.com. And we also help ensure that all initiatives from bol.com also add up to a logical story for external sales partners, which builds on the bol.com brand.


Want to know more?

Make an appointment with Peter van der Schouw via peter@branddoctors.com or via Ellen: +030.

Published on
January 1 2016

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Client
KPN: One SME
KPN: One SME
Fellowmind: brand strategy and culture development
Fellowmind: brand strategy and culture development
Validated prototypes for Philips healthcare service
Validated prototypes for Philips healthcare service
Partner, Strategist

Peter van der Schouw