Co-creation with kids for the National Military Museum

From the start, children have helped to make the Genghis Khan exhibition attractive to a younger target group in the National Military Museum in Soest. In the exhibition, the (brutal) life of Genghis Khan was exhibited, including rare pieces and presentations.

When the exhibition was in development, we invited children aged 7-14 to share their unvarnished views about the exhibition. The children simulated the exhibition in groups and came into contact with the content and the interactive elements such as archery, just like in the real museum. They could indicate with stickers what they liked and disliked and explain this during the group discussion.

The complete content was scrutinized, refined and tested by the group of 7-14 year olds

By developing a 'children's activity book', we ensured that children can experience the exhibition in a substantively fun way. The complete content from the children's activity book was examined, sharpened and tested by the group of 7-14 year olds.

For example, we tested the tone of voice of the substantive, historical stories, but also various games and searches. The tension was to keep it interesting for both 7 year olds and 14 year olds. In this interactive way of test content the museum found out what works and what doesn't, and what content was found to be too complicated or too boring.

An exhibition that matches their perception

The book proved to be a great success: children were really involved in the exhibition because the content matched their perception. And they went through the routing of the entire exhibition in a natural way by doing the assignments in the booklet.

Also watch: De case for Dutch Open Air Museum about developing a new positioning and close collaboration with the advertising agency to ensure that the 100% house style is aligned with positioning and insights.


Published on
1 February 2017

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Lisette van Elst

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