Co-creation with kids for the National Military Museum

From the start, children have helped to make the Genghis Khan exhibition attractive to a younger target group in the National Military Museum in Soest. In the exhibition, the (brutal) life of Genghis Khan was exhibited, including rare pieces and presentations.

When the exhibition was in development, we invited children aged 7-14 to share their unvarnished views about the exhibition. The children simulated the exhibition in groups and came into contact with the content and the interactive elements such as archery, just like in the real museum. They could indicate with stickers what they liked and disliked and explain this during the group discussion.

The complete content was examined, sharpened and tested by the group of 7-14 year olds

By developing a 'children's activity book', we ensured that children can experience the exhibition in a substantively fun way. The complete content from the children's activity book was examined, sharpened and tested by the group of 7-14 year olds.

For example, we tested the tone of voice of the substantive, historical stories, but also various games and searches. The tension was to keep it interesting for both 7 year olds and 14 year olds. In this interactive way of test content the museum found out what works and what doesn't, and what content was found to be too complicated or too boring.

An exhibition that matches their perception

The book proved to be a great success: children were really involved in the exhibition because the content matched their perception. And they went through the routing of the entire exhibition in a natural way by doing the assignments in the booklet.

Also watch: De case for Dutch Open Air Museum about developing a new positioning and close collaboration with the advertising agency to ensure that the 100% house style is aligned with positioning and insights.

Want to know more?

Make an appointment with Bianca van Zwol via or via Ellen: +030.

Published on
1 February 2017

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NNM about Branddoctors:

An exhibition must fit in with your organization, the collection and connect to the stories you tell, but it must be especially appealing to visitors, old and young. To ensure that our youngest visitors could also find their way around and be enthusiastic about an exhibition about one of the greatest warlords who ever lived, we researched together with Branddoctors what would appeal to them.

Many of our suspicions were confirmed, but the research by Branddoctors also provided us with a number of valuable new insights and practical tools with which we as a museum could immediately proceed.


Bianca van Zwol

Senior art director

Lisette van Elst