Greenwheels - A car for everyone

Visualized brand positioning in which Greenwheels serves old and new users

Greenwheels wants with the new brand strategy building on the DNA of the brand, with a positioning that reflects the spirit of the times, in which Greenwheels wants to take customers to a new type of mobility with a unique proposition. Equipped with a new, fresh visual identity.

A car for everyone

We developed a new one in collaboration with the Greenwheels team positioning and brand strategy, summarized in the new pay-off: 'A car for everyone'. A new visual identity was also developed in co-creation with the target group. Branddoctors also conducted the Art Direction on the creative strategy, in close collaboration with agency Het Echte Werk. A good example of how effective parallel co-creation of strategic content and design can be!

See also: The case for Volkswagen: My Volkswagen App about developing a concept for the app that focuses on customer needs.

Talk on? Call Peter van der Schouw (, or make an Appointment via Ellen. Photo credit via

Published on
to April 1, 2017

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Andrew Berkhout, Managing Director Greenwheels about Branddoctors:

We were looking for a party that could lay the foundation with us for a healthy future. Our brand is central to this. We did not think that a written brand positioning was enough; we wanted to see this translated quickly and specifically into a new logo and corporate identity. The bar was set high! Branddoctors understood our desire for speed and pragmatics, but also managed to keep the quality high throughout the process. ”

Partner, Strategist

Peter van der Schouw

Senior art director

Lisette van Elst