We were looking for a party that could lay the foundation with us for a healthy future. Our brand is central to this. We did not think that a written brand positioning was enough; we wanted to see this translated quickly and specifically into a new logo and corporate identity. The bar was set high! Branddoctors understood our desire for speed and pragmatics, but also managed to keep the quality high throughout the process. ”
Visualized brand positioning in which Greenwheels serves old and new users
Greenwheels wants with the new brand strategy building on the DNA of the brand, with a positioning that reflects the spirit of the times, in which Greenwheels wants to take customers to a new type of mobility with a unique proposition. Equipped with a new, fresh visual identity.
A car for everyone
We developed a new one in collaboration with the Greenwheels team positioning and brand strategy, summarized in the new pay-off: 'A car for everyone'. A new visual identity was also developed in co-creation with the target group. Branddoctors also conducted the Art Direction on the creative strategy, in close collaboration with agency Het Echte Werk. A good example of how effective parallel co-creation of strategic content and design can be!
See also: The case for Volkswagen: My Volkswagen App about developing a concept for the app that focuses on customer needs.