The museum of tomorrow is about today's target group.
A quarter of millennials never visit a museum, a third at most once a year (Senster, 2018). And that while the millennial target group is larger than ever (4,5 million Dutch people).
8 must do's to bring the millennial to the museum
The traditional museum is often too 'old-fashioned' according to the millennial. Because museums often continue to focus on the permanent collection and only a handful of exhibitions, the millennial is not stimulated enough to go to museums.
How do you get the millennial's attention?
Carmen de Groot, international lifestyle studies student, intern at Branddoctors (until Nov 2020) and millennial herself, has conducted research into the millennial and the museum of the future in collaboration with the Branddoctors culture and leisure team.
Read her findings and 8 must do's to bring the millennial to the museum in this white paper.
and immediately receive 18 pages with:
- Deepening into the new generation of museum visitors: the millennial
- Insight into the 8 must do's to bring the millennial to the museum
- Concepts validated by the target group based on these 8 must do's
- A vision of the museum of the future