Case Zoover: Need for new relevance in a rapidly changing travel market

Positioning shift for Zoover: From holiday checker to decision aid

Zoover was the first holiday review site in the Netherlands and from the start offered its visitors the opportunity to see what other holiday makers really thought of the accommodation that seemed so beautiful on the picture. In a rapidly changing travel market, Zoover felt a need for new relevance and a rejuvenation of the target group.

An online Brand Book as a handle to bring the brand to life

A new brand positioning Zoover has been designed using the Brand Cube, Branddoctor's model to determine positioning. So far the movement is going from holiday checker to decision aid. This positioning has been elaborated by Branddoctors and translated for employees into an inspiring book as a handle to bring the brand to life: an online Brand Book. It explains the new essence of the brand in words and images with a brand manifesto, customer insights, the promise and the brand values.


Published on
January 1 2017

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Lisette van Elst

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