Culture & Leisure

We are the Culture and Leisure team. Also known under our name: team Soulbusiness. We love issues with a soul. An authentic and own heart that binds organizations in culture and leisure. We help organizations with strategic marketing solutions to bring their offer across the stage.

From our interest and enthusiasm with the sectors, we help establish the optimum connection with guests and visitors. Offering an unforgettable experience is ultimately what matters. Every day you enrich people with collections, overnight stays, exhibitions, activities, seminars, events and performances, how you ensure that even more people can experience this. Branddoctors develops the answer together with you and your target group and makes it tangible. Not over and over abstract but to the point and directly applicable in the organization.

Let your guests and visitors reflect, relax and inspire because you have the customer journey in order, propagate your brand from the origin of your company, we help you realize it. With a clear helicopter view we link your knowledge and experience to ours. We use our curiosity, test panels, insights into trends and our possibilities to prototype concepts and products.

With which questions did we start working earlier?

  • How can I define my brand identity so that our organization offers stretch and space for the future?
  • How can I optimize the ideal customer journey so that there is a longer connection with our visitors and guests.
  • Can I develop an exhibition together with the visitor? So that it really matches the wishes and needs of the target group.
  • How can I grow to a 9+ experience as an organization?
  • How can I make my employees think and act in line with the brand?
  • How do I survive as a relatively small organization?
  • How do I give a new label hands and feet?

Prototype the museum, the hotel room, your bungalow or your event

Successful innovation starts with looking up your target group at an early stage. In short iteration succeed you develop new products and services together. In this way you will not find out late that, for example, the approach of your exhibition does not fit in optimally or that the routing in your hotel could have been much better suited to the logic of the guest. By means of on- and offline prototypes (example Canon from the Netherlands) Nyou make the content and questions tangible and you receive an immediate response. And you continue to develop based on the results. And the first ambassadors are created!

Future customer journeys

With customer journeys you often think of existing situations and improve them, but how effective is it to forge the customer journey at the start of new projects. A hotel under construction, a redesign of a museum, we take on the role of your guests and depict their visit step by step.

A low railing for children to accommodate concerned parents, a separate desk for your business groups to prevent mixing with students, a step at the reception so that the children can also watch their parents, a meeting point with children's games on the floor so that kids are not bored and fly in all directions or an experience path after the checkout so that the day out can really start well.

We make it clear and come up with concrete solutions that we can also validate. You are amazed how much a glimpse into the future can bring you!


Want to know more about culture and leisure? Demand Bianca van Zwol For more information.

A validated identity for the Canon network that appeals and unites
A validated identity for the Canon network that appeals and unites
A recognizable, fresh and contemporary identity for entoen.nu
A recognizable, fresh and contemporary identity for entoen.nu
The unique change power of Amref Flying Doctors
The unique change power of Amref Flying Doctors
'We break the rules for you', the new positioning of Apollo Hotels
'We break the rules for you', the new positioning of Apollo Hotels
Historical Gelderland put on the tourist map
Historical Gelderland put on the tourist map
Hendrick de Keyser Association: Experience 500 years of living history in Museum houses
Hendrick de Keyser Association: Experience 500 years of living history in Museum houses
Museum houses Hendrick de Keyser Association: Interview with Cindy Moorman and Valentijn Carbo
Museum houses Hendrick de Keyser Association: Interview with Cindy Moorman and Valentijn Carbo
Brand positioning of the Dutch Open Air Museum in which the history of the Netherlands comes alive
Brand positioning of the Dutch Open Air Museum in which the history of the Netherlands comes alive
Co-creation with the Branddoctors Raad van Kinder for the National Military Museum
Co-creation with the Branddoctors Raad van Kinder for the National Military Museum
Positioning shift for Zoover: From holiday checker to decision aid
Positioning shift for Zoover: From holiday checker to decision aid