Zoover

Positioning shift for Zoover: From holiday checker to decision aid

Zoover was the first holiday review site in the Netherlands and from the start offered its visitors the opportunity to see what other holiday makers really thought of the accommodation that seemed so beautiful on the picture. In a rapidly changing travel market, Zoover felt a need for new relevance and a rejuvenation of the target group.

Positioning shift for Zoover: From holiday checker to decision aid