A collaboration with Respondenten.nl
The coronavirus affects us all. Rarely have we been subject to so many extreme changes in such a short time. That turns our daily life upside down. And that means that consumers suddenly behave differently than we may be used to. Because new situations arise and needs change. At the same time, this teaches us what is really valuable. Where we do not want to make concessions, but also what can be done differently or even improves with the new solutions that we now come up with.
Understand what's going on. Now and later
How can you, as an organization or brand, provide an answer to the changing consumer needs? Starting with this period of the lock down, but that will certainly not stop if we soon live in a 1,5 meter company. How can you get on with new ideas or start experimenting? As a strategic marketing agency, we continuously think about this and invite you to do the same for your brand. As always, we start with the consumer. By asking, listening and understanding. Because how is it actually with the Netherlands?
From consumer behavior to medium-term opportunities
"How's the Netherlands?" is a joint initiative of Branddoctors and Respondenten.nl. With this initiative, we map out the changing needs and behaviors of the Dutch consumer during the corona crisis. In this way, we provide more insight into consumer behavior in the short term and look at its significance for brands and organizations in the medium term.
Every week we discuss a different theme with the respondents of Respondenten.nl. We conduct qualitative and quantitative research. We share our findings through an infographic and an in-depth report that you can download (always free) from our website.
Think and talk with us
Do you have a question you want to ask your target group? Or do you want to get started with these insights? Then take it contact on with us!