Customer experience

A customer often comes into contact with an organization in many different ways. Right through all departments, processes and propositions. In a world driven by technology, we put your customer first. We ensure that you do not lose the customer on the way, by putting his experience first and digitizing it.

Satisfying your customer's expectations is not enough. Only by exceeding expectations you create very satisfied, and therefore loyal customers.

The customer journey

Mapping the customer journey - or customer journey - is essential to be able to respond perfectly to and exceed the expectations of your customer. When thinking in customer journeys, various strong marketing concepts come together clearly. Think of customer dilemmas, moments of truth and the 'peak-end rule'. We summarize all this in a concrete model that is easy to understand. We like that, because your organization must be able to work with it.


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Heineken: From brewer to service provider
Heineken: From brewer to service provider
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ABN AMRO: Accelerated renewal of the bank for doctors
The redesign of the reception hall and the first meeting for Reinier van Arkel
The redesign of the reception hall and the first meeting for Reinier van Arkel
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Gaining insights with Menzis by spending 24 hours with frail elderly