Case: Greenwheels. A car for everyone View the case
Case: A new vision of debt collection in a rapidly changing world for GGN View the case
Case: Open-air museum in which the history of the Netherlands comes to life View the case

Brand positioning

A brand is the ultimate attractive summary of who you are and where you want to go, and therefore why customers and employees must enter into a relationship with your brand. Good brand positioning stands for years, but must be recalibrated. You want a brand that is current and vital, and that fits the spirit of the times, especially now.

When the brand is well positioned, the promise that the brand makes to customers externally also works as an organizing principle. It then forms a well-understood internal compass that employees can rely on and which makes steering much simpler and more effective.

Branddoctors formula

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Connecting your authentic core with the needs of your target group

We use our Brand Cube approach in our positioning processes. The essence of this approach is to establish the connection between the authentic core of an organization on the one hand and the needs of the target group on the other. In a context of the business model of now and in the future.

By choosing the market position where both come together in co-creation with customers and employees, you will achieve a powerful, individual and relevant positioning.

Download the here BrandCube DIY building board

Embed brand positioning in a brand book

Anchoring the brand positioning is important to build your brand consistently. That is why our creatives like to record our work in an inspiring brandbook. To keep on your desk as a source of inspiration, or to give to customers.

View our cases

iDEAL: A new brand strategy and a restyled logo
iDEAL: A new brand strategy and a restyled logo
iDEAL: A new brand strategy and a restyled logo
MAKE Center: Positioning for a new center for the manufacturing industry
MAKE Center: Positioning for a new center for the manufacturing industry
MAKE Center: Positioning for a new center for the manufacturing industry
Repositioning museum het Valkhof - Mind-expanding!
Repositioning museum het Valkhof - Mind-expanding!
Repositioning museum het Valkhof - Mind-expanding!
Rotterdam Make it Happen ideas as a guideline for the Woonimago ambition for Rotterdam
Rotterdam Make it Happen ideas as a guideline for the Woonimago ambition for Rotterdam
Rotterdam Make it Happen ideas as a guideline for the Woonimago ambition for Rotterdam
How a new brand positioning for Zuyderland leads to committed employees
How a new brand positioning for Zuyderland leads to committed employees
How a new brand positioning for Zuyderland leads to committed employees
A new vision on debt collection in a rapidly changing world for GGN
A new vision on debt collection in a rapidly changing world for GGN
A new vision on debt collection in a rapidly changing world for GGN
Case Ortius: A name and visual identity for a rehabilitation clinic in 3 weeks
Case Ortius: A name and visual identity for a rehabilitation clinic in 3 weeks
Case Ortius: A name and visual identity for a rehabilitation clinic in 3 weeks
A larger and more rural audience: the logical choice for a day out
A larger and more rural audience: the logical choice for a day out
A larger and more rural audience: the logical choice for a day out
Visualized brand positioning in which Greenwheels serves old and new users
Visualized brand positioning in which Greenwheels serves old and new users
Visualized brand positioning in which Greenwheels serves old and new users
Case: Elisabeth TweeSteden Hospital. Brand positioning and communication concept
Case: Elisabeth TweeSteden Hospital. Brand positioning and communication concept
Case: Elisabeth TweeSteden Hospital. Brand positioning and communication concept

Meet Branddoctors

There are several ways to get acquainted. Call for an appointment via +030 602 6000 or send an e-mail.