Strategy is about people. About people who consume value and about people who produce this value. Schedule a call

About Branddoctors

Branddoctors is a strategy agency that has had a significant impact for a large number of well-known brands over the past 20 years.

Take for example 'A car for everyone'from Greenwheels,'Designed for living'from Brabantia,'Attention pays off'from GGN. All brand strategies to which we have contributed.

We don't claim success, that doesn't suit us. But we are certainly proud of every successful collaboration and any case.

The people are central

Branddoctors is about people. About people who consume value and about people who produce this value.

We have a deep curiosity about what drives these people, about their dreams and ambitions, and certainly also about their fears, worries and dilemmas. In this way we create value that makes consumers happy and enthusiasm among employees to deliver that value.

And while that relationship is often indirect or even unconscious, we think that a meaningful connection at this level is the essence of success.

We move people to make the right choices

Customers who choose you with conviction because employees enthusiastically do the right thing for customers, in line with the vision and company objectives.

The brand plays the connecting factor, because brands are like people. They have personality, ambition, are guided by their beliefs and values ​​and have the ability to speak out.

Like people, brands need to be vital to adapt to life's challenges. Brands need to be resilient and innovative to stay relevant. Innovation is the lifeline that will keep the brand healthy in the future.

We care about your health; we are simply Branddoctors.

We innovate brands, and help brands innovate

We always do this in co-creation with teams of our customers. We also always involve end customers in this. They help to sharpen the ideas. In addition, we now know well from our long-term trend research what they expect from companies and brands in the future.

Along the way, we actively transfer our knowledge, mindset and tools. It is a fluid world and the better the organization is able to respond to changes, the healthier it is.

View our cases

Culture for breakfast 2.0: How is the Harderwijk City Museum doing after the lockdown?
City museum Harderwijk

Culture for breakfast 2.0: How is the Harderwijk City Museum doing after the lockdown?

Culture for breakfast 2.0: How is the Harderwijk City Museum doing after the lockdown?
Blinkers: “We want to get unused workforce on the move”
Turn signals

Blinkers: “We want to get unused workforce on the move”

Blinkers: “We want to get unused workforce on the move”
Culture for breakfast 2.0: How is Sound and Vision The Hague two years later?
Image and Sound The Hague

Culture for breakfast 2.0: How is Sound and Vision The Hague two years later?

Culture for breakfast 2.0: How is Sound and Vision The Hague two years later?
Fietsvoordeelshop.nl: A strong foundation to accelerate growth
Bicycle discount shop

Fietsvoordeelshop.nl: A strong foundation to accelerate growth

Fietsvoordeelshop.nl: A strong foundation to accelerate growth
Interview: Transition phase ADHD from adolescent to adult
Takeda

Interview: Transition phase ADHD from adolescent to adult

Interview: Transition phase ADHD from adolescent to adult
Brabantia: brand positioning as a compass of change
Brabantia

Brabantia: brand positioning as a compass of change

Brabantia: brand positioning as a compass of change
iDEAL: A new brand strategy and a restyled logo
iDEAL

iDEAL: A new brand strategy and a restyled logo

iDEAL: A new brand strategy and a restyled logo
MAKE Center: Positioning for a new center for the manufacturing industry
MAKE Center

MAKE Center: Positioning for a new center for the manufacturing industry

MAKE Center: Positioning for a new center for the manufacturing industry
The ears and eyes of the Van Gogh Museum
Van Gogh Museum

The ears and eyes of the Van Gogh Museum

The ears and eyes of the Van Gogh Museum
ROC Midden Nederland: The attractive route for VMBO 4 and HAVO 4
ROC Central Netherlands

ROC Midden Nederland: The attractive route for VMBO 4 and HAVO 4

ROC Midden Nederland: The attractive route for VMBO 4 and HAVO 4
Fellowmind: brand strategy and culture development
Fellowmind

Fellowmind: brand strategy and culture development

Fellowmind: brand strategy and culture development
Future of WUR: From dot on the horizon to concrete plans
Wageningen University and Research

Future of WUR: From dot on the horizon to concrete plans

Future of WUR: From dot on the horizon to concrete plans
Repositioning museum het Valkhof - Mind-expanding!
The Valkhof Museum

Repositioning museum het Valkhof - Mind-expanding!

Repositioning museum het Valkhof - Mind-expanding!
Work structurally on growth for Wageningen University and Research
Wageningen University and Research

Work structurally on growth for Wageningen University and Research

Work structurally on growth for Wageningen University and Research
Rotterdam Make it Happen ideas as a guideline for the Woonimago ambition for Rotterdam
Rotterdam Partners

Rotterdam Make it Happen ideas as a guideline for the Woonimago ambition for Rotterdam

Rotterdam Make it Happen ideas as a guideline for the Woonimago ambition for Rotterdam
How a new brand positioning for Zuyderland leads to committed employees
Zuyderland

How a new brand positioning for Zuyderland leads to committed employees

How a new brand positioning for Zuyderland leads to committed employees
Heineken catering customer strategy: For a global cause
Heineken

Heineken catering customer strategy: For a global cause

Heineken catering customer strategy: For a global cause
Interview: NVKC with Cindy Wolf and Marc Elisen
NVKC

Interview: NVKC with Cindy Wolf and Marc Elisen

Interview: NVKC with Cindy Wolf and Marc Elisen
ABN AMRO: Accelerated renewal of the bank for doctors
ABN AMRO

ABN AMRO: Accelerated renewal of the bank for doctors

ABN AMRO: Accelerated renewal of the bank for doctors
A validated identity for the Canon network that appeals and unites
Canon of the Netherlands

A validated identity for the Canon network that appeals and unites

A validated identity for the Canon network that appeals and unites
A recognizable, fresh and contemporary identity for entoen.nu
Entoen.nu

A recognizable, fresh and contemporary identity for entoen.nu

A recognizable, fresh and contemporary identity for entoen.nu
Case: Reinier van Arkel. Working to design an ideal client and employee experience.
Reinier van Arkel

Case: Reinier van Arkel. Working to design an ideal client and employee experience.

Case: Reinier van Arkel. Working to design an ideal client and employee experience.
Case: Menzis. 24 hours with… frail elderly
Menzis

Case: Menzis. 24 hours with… frail elderly

Case: Menzis. 24 hours with… frail elderly
Amref Flying Doctors Interview with Patricia Vermeulen and Michèle Rabouw
Amref Flying Doctors

Amref Flying Doctors Interview with Patricia Vermeulen and Michèle Rabouw

Amref Flying Doctors Interview with Patricia Vermeulen and Michèle Rabouw
Apollo hotels Interview with Pauline Verhoef
Apollo Hotels

Apollo hotels Interview with Pauline Verhoef

Apollo hotels Interview with Pauline Verhoef
Historical Gelderland put on the tourist map
Gelderland regions

Historical Gelderland put on the tourist map

Historical Gelderland put on the tourist map
Hendrick de Keyser Association: Experience 500 years of living history in Museum houses
Hendrik de Keyzer

Hendrick de Keyser Association: Experience 500 years of living history in Museum houses

Hendrick de Keyser Association: Experience 500 years of living history in Museum houses
Case Ortius: A name and visual identity for a rehabilitation clinic in 3 weeks
Ortius

Case Ortius: A name and visual identity for a rehabilitation clinic in 3 weeks

Case Ortius: A name and visual identity for a rehabilitation clinic in 3 weeks
Case: The District Clinic. How do you market a new healthcare concept?
District clinic

Case: The District Clinic. How do you market a new healthcare concept?

Case: The District Clinic. How do you market a new healthcare concept?
Museum Houses Association Hendrick de Keyser Interview with Cindy Moorman and Valentijn Carbo
Hendrik de Keyzer

Museum Houses Association Hendrick de Keyser Interview with Cindy Moorman and Valentijn Carbo

Museum Houses Association Hendrick de Keyser Interview with Cindy Moorman and Valentijn Carbo
A larger and more rural audience: the logical choice for a day out
Open air museum

A larger and more rural audience: the logical choice for a day out

A larger and more rural audience: the logical choice for a day out
Interview: Daelzicht with Peter Muijen
Daelzicht

Interview: Daelzicht with Peter Muijen

Interview: Daelzicht with Peter Muijen
Brand positioning for Kramp in which both dealers and end users are taken as the starting point
Kramp

Brand positioning for Kramp in which both dealers and end users are taken as the starting point

Brand positioning for Kramp in which both dealers and end users are taken as the starting point
Improve the Customer Journey for freelancers and small business customers of NS
NS

Improve the Customer Journey for freelancers and small business customers of NS

Improve the Customer Journey for freelancers and small business customers of NS
Brand architecture to retain customers from high school within the TLN brand portfolio
TLN

Brand architecture to retain customers from high school within the TLN brand portfolio

Brand architecture to retain customers from high school within the TLN brand portfolio
Developing relevant propositions together with Volkswagen in co-creation with the target group
put

Developing relevant propositions together with Volkswagen in co-creation with the target group

Developing relevant propositions together with Volkswagen in co-creation with the target group
Visualized brand positioning in which Greenwheels serves old and new users
Greenwheels

Visualized brand positioning in which Greenwheels serves old and new users

Visualized brand positioning in which Greenwheels serves old and new users
Co-creation with the Branddoctors Raad van Kinder for the National Military Museum
National Military Museum

Co-creation with the Branddoctors Raad van Kinder for the National Military Museum

Co-creation with the Branddoctors Raad van Kinder for the National Military Museum
Case: CWZ. The patient journey, how do you develop a distinctive patient experience?
CWZ

Case: CWZ. The patient journey, how do you develop a distinctive patient experience?

Case: CWZ. The patient journey, how do you develop a distinctive patient experience?
Proposition development with the NS: getting car users invaded by co-creation into the train
NS

Proposition development with the NS: getting car users invaded by co-creation into the train

Proposition development with the NS: getting car users invaded by co-creation into the train
Positioning shift for Zoover: From holiday checker to decision aid
Zoover

Positioning shift for Zoover: From holiday checker to decision aid

Positioning shift for Zoover: From holiday checker to decision aid
Case: Elisabeth TweeSteden Hospital. Brand positioning and communication concept
Elisabeth TweeSteden Hospital

Case: Elisabeth TweeSteden Hospital. Brand positioning and communication concept

Case: Elisabeth TweeSteden Hospital. Brand positioning and communication concept
Interview: OIM Orthopedics with Rob van Willegen
OIM

Interview: OIM Orthopedics with Rob van Willegen

Interview: OIM Orthopedics with Rob van Willegen

Schedule a call

Do you want to know how to strengthen your brand and marketing? Schedule a call or give us a call +31 (0)30 602 6000.