White paper: The Millennial and Museum of the Future View the case
The ears and eyes of the Van Gogh museum during the lockdown View the case
Repositioning of the Valkhof museum. Mind-blowing. View the case
Historical Gelderland put on the tourist map View the case

How do you become irresistible to the public in a world of abundance?

Whether you are a museum or a theater, a pop stage, festival or classical orchestra, you offer relaxation, enrichment and inspiration to a culture-loving audience.

Visitors are spoiled for choice, but their free time is limited. How do you ensure that the visitor prefers to come to you? That you are the most attractive option he can come up with? That as many people as possible, in all their scents and colors, enjoy what you have to offer intensely?

We let that choice fall on you. Not because you ran a striking campaign, but because you became the best version of yourself. You have made your identity relevant to your ideal audience in the most appealing way.

This is strategic culture marketing

Strategic culture marketing starts with a distinctive brand positioning that is the blueprint for your success. Made tangible in an iconic activity that underlines who you are and what you stand for.

That is a first and important step on the way to a strong brand. Visitors see and understand what you propagate, employees and partners are inspired to do what makes the profile even sharper.

Millennial & museum of the future

Hey Cultural Organization! Are you ready for the millennial?  Download this whitepaper about our research into the millennial and the museum of the future (Jan 2021)

Read more

Why get started with positioning?

    • How do we become attractive to new target groups without alienating our current target groups?
    • How do we keep up with developments and still remain authentic?
    • What story do we want to convey with our (very diverse) collection versus what does the audience want to see and experience?
    • How can we add new activities without fragmenting?
    • How can we use functions in a new way, without being limited by the current form?
    • Can we do everything under 1 brand or do we need multiple brands to be decisive? (Or vice versa…)

What can you expect from us?

We break through dilemmas in the energetic process. We stimulate, challenge, think and participate intensively to arrive at clear choices. Then visitors can consciously choose you.


Want to know more about culture and leisure? Please contact Bianca van Zwol of make an appointment via Ellen.


View our cases

White paper: The Millennial and Museum of the Future
White paper: The Millennial and Museum of the Future
White paper: The Millennial and Museum of the Future
Case: The ears and eyes of the Van Gogh Museum
Case: The ears and eyes of the Van Gogh Museum
Case: The ears and eyes of the Van Gogh Museum
Repositioning museum het Valkhof - Mind-expanding!
Repositioning museum het Valkhof - Mind-expanding!
Repositioning museum het Valkhof - Mind-expanding!
A validated identity for the Canon network that appeals and unites
A validated identity for the Canon network that appeals and unites
A validated identity for the Canon network that appeals and unites
A recognizable, fresh and contemporary identity for entoen.nu
A recognizable, fresh and contemporary identity for entoen.nu
A recognizable, fresh and contemporary identity for entoen.nu
Amref Flying Doctors Interview with Patricia Vermeulen and Michèle Rabouw
Amref Flying Doctors Interview with Patricia Vermeulen and Michèle Rabouw
Amref Flying Doctors Interview with Patricia Vermeulen and Michèle Rabouw
Apollo hotels Interview with Pauline Verhoef
Apollo hotels Interview with Pauline Verhoef
Apollo hotels Interview with Pauline Verhoef
Historical Gelderland put on the tourist map
Historical Gelderland put on the tourist map
Historical Gelderland put on the tourist map
Hendrick de Keyser Association: Experience 500 years of living history in Museum houses
Hendrick de Keyser Association: Experience 500 years of living history in Museum houses
Hendrick de Keyser Association: Experience 500 years of living history in Museum houses
Museum Houses Association Hendrick de Keyser Interview with Cindy Moorman and Valentijn Carbo
Museum Houses Association Hendrick de Keyser Interview with Cindy Moorman and Valentijn Carbo
Museum Houses Association Hendrick de Keyser Interview with Cindy Moorman and Valentijn Carbo
A larger and more rural audience: the logical choice for a day out
A larger and more rural audience: the logical choice for a day out
A larger and more rural audience: the logical choice for a day out
Co-creation with the Branddoctors Raad van Kinder for the National Military Museum
Co-creation with the Branddoctors Raad van Kinder for the National Military Museum
Co-creation with the Branddoctors Raad van Kinder for the National Military Museum
Positioning shift for Zoover: From holiday checker to decision aid
Positioning shift for Zoover: From holiday checker to decision aid
Positioning shift for Zoover: From holiday checker to decision aid

Meet Branddoctors

There are several ways to get acquainted. Call for an appointment via 030 602 6000 or send an e-mail.