Greenwheels brand positioning

How electrification, share-not-own and connectivity are turning the mobility sector upside down

What do you want to be in 2025? You have to choose your position in a rapidly changing mobility sector. To inspire customers and employees and to build a future of mobility with a connecting perspective with your teams.

We see a number of trends and developments as a result of sustainability, metropolitan issues and social issues trends).

Trends & developments in the mobility sector

  • Customer behavior: From ownership to use, sustainability, privacy
  • New technology: Electrification, smart mobility, connected cars
  • New services: mobility-as-a-service
  • Entrants from other sectors (eg energy)

Do you recognize these challenges?

  • There is no clear vision for the future
  • There is a vision, but employees are not sufficiently involved
  • Innovations take too long or are insufficiently customer-oriented
  • We must accelerate with technology and become data-driven
  • Important (marketing) competences are missing in the company

Do you want to accelerate?

Branddoctors helps various customers to choose their position, map customer needs and develop propositions that make them more successful in the transition. Think of Swapfiets, NS, PON, Louwman, Carver, Total Spring.


If you have become interested, send Peter van der Schouw then an email or make an appointment via Ellen.

Net Promoter Score

What we work for
Improve the Customer Journey for freelancers and small business customers of NS
Improve the Customer Journey for freelancers and small business customers of NS
Developing relevant propositions together with Volkswagen in co-creation with the target group
Developing relevant propositions together with Volkswagen in co-creation with the target group
Visualized brand positioning in which Greenwheels serves old and new users
Visualized brand positioning in which Greenwheels serves old and new users
Proposition development with the NS: getting car users invaded by co-creation into the train
Proposition development with the NS: getting car users invaded by co-creation into the train
Partner, Strategist

Peter van der Schouw