How does education itself continue to learn and innovate?

If anything is important, it is our education: the foundation for the future of our children and the economy. We see a large number of developments that pose both opportunities and threats to our education sector.

We can be proud that our education is now of a relatively high level. In order to keep it that way in the future, educational institutions will have to renew themselves.

Opportunities and threats to education

  • Personalized learning. IT offers more and more possibilities to offer customized education. A huge opportunity to make the offer more relevant. But this also means quite a lot for the way in which education is organized, the teaching materials, the financing of those teaching materials and the role of the teacher.
  • Lifelong learning. We work longer and technological developments lead to a decrease in the average lifespan of a competence. This creates a continuous need for training. There is a different age structure of your target group and your alumni also become potential new students.
  • Hyper-competition. You no longer only compete with educational institutions, but with the whole world. You can find tutorials on every topic on YouTube and EDX.org offers massive open online courses (MOOCS) from top universities such as Harvard, MIT or WUR.
  • Blended learning. We are moving towards a system in which online content from all kinds of sources will become part of education. How do you ensure a strong identity of your own? Why would you still come to chemistry class if you can watch these videos by chemistry teacher Sieger Kooij at home on YouTube?
  • Scarcity on the labor market. While the demands on teachers seem to be increasing, the selection to choose from is getting smaller.
  • Less subsidy. Moreover, the government subsidy for scientific research is falling sharply and funding will therefore increasingly have to be obtained from the private sector.

Are you struggling with these questions?

  • How do we attract new target groups such as life long learners or international students? Which propositions are relevant? Through which channels and with what message can I reach them?
  • How do we work with the business community to continue to offer an up-to-date training offer?
  • What is our distinctive character compared to the competition?
  • How do we ensure that staff wants to (continue to) work with us?
  • What impact will these developments have on our business model? What opportunities and threats arise? What does this mean for our propositions, my marketing and communication, information?
  • How do we create a team that is capable of continuous innovation?

Do you want to accelerate?

Brand doctors can help you to determine and continuously sharpen your distinctive position in this ever-changing outside world. We have knowledge and experience in the education sector for clients such as Wageningen University, ROC Midden Nederland, Da Vinci College, ROC de Leijgraaf, TLN (Van Dijk Education), Cito and Thieme Meulenhoff. And supplement this with knowledge and experience with projects that we have done at various commercial organizations.


Want to know more about education? Send an email to Claire de Nerée to Babberich of make an appointment via Ellen.

Net Promoter Score

What we work for
ROC Midden Nederland: The attractive route for VMBO 4 and HAVO 4
ROC Midden Nederland: The attractive route for VMBO 4 and HAVO 4
Future of WUR: From dot on the horizon to concrete plans
Future of WUR: From dot on the horizon to concrete plans
Work structurally on growth for Wageningen University and Research
Work structurally on growth for Wageningen University and Research
Brand architecture with which we retain customers within the TLN brand portfolio from the middle school time
Brand architecture with which we retain customers within the TLN brand portfolio from the middle school time
Partner, Strategist

Claire de Nerée to Babberich