What binds employees. A new brand positioning for Zuyderland View the case
The patient journey in the CWZ. How do you develop a distinctive patient experience? View the case
NVKC: A new vision 2025 for Clinical Chemistry and Laboratory Medicine View the case
How a new brand positioning contributes to proud employees View the case

How do you organize care based on the needs of patients, clients and employees?

Preventing, replacing or relocating care, with or without the help of digital forms of care, based on the needs of the people. This movement - also known as 'the right care in the right place' - should help healthcare to become future-proof. The question is therefore not whether healthcare will change, but when. And above all: how do we achieve this?

The patient and client are always our starting point

Healthcare is characterized by a complex playing field with many interests and often (unnecessary) complex processes. And the more complex organizations become, the more they tend to turn inward. While the current time is correct a look outside. A view where we look across departments, organizations and even domains and where we determine together what 'the common good' is.

Lots of organizations say that they put people first, but often we quickly get bogged down in checklists and Excel sheets. The result: little or no ownership and freedom for employees to make the right decision themselves and often unnecessary obstacles for the patient or client.

And so we have to go back to the intention. Back to people and to delivering value. Value for the patient, the client and the employee.

We talked to Bianca Buurman (professor of acute care for the elderly) and Ester Bertolet (former general practitioner and specialist geriatric medicine) about care in the right place.

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Strategic healthcare marketing as an accelerator

We have to break free from the rigid structures and the congealed mistrust thought and imagination required. Healthcare organizations should not ask themselves who they want to be, but what you can do for others. Too often we think for someone else, instead of involving them. Deeper understanding of drivers are the basis for movement and change for us.

Strategic healthcare marketing is therefore not about eye-catching campaigns that are online, but about becoming the best version of yourself and getting people moving. And can be an answer to the following questions:

  • How do employees stay enthusiastic and inspired to work for your healthcare organizations? How do we stimulate positive and infectious intercourse?
  • What is the connecting perspective in a partnership? How do we ensure that everyone is on the same page?
  • How do we make innovations simple and achieve results? How does a new idea develop into a fully-fledged concept with convincing benefits for the target group (s)?
  • How do you bring beautiful, innovative products and services to the market?

We are the Branddoctors care team. We help our clients to formulate a new vision or direction, to become an organization that employees are proud of, we turn a great idea into a fully-fledged care concept and design new (patient) experiences together with employees.

Knowing more? Please contact Winnie Nijhoff, Mike Janssen of make an appointment via Ellen.

View our cases

How a new brand positioning for Zuyderland leads to committed employees
How a new brand positioning for Zuyderland leads to committed employees
How a new brand positioning for Zuyderland leads to committed employees
Interview: NVKC with Cindy Wolf and Marc Elisen
Interview: NVKC with Cindy Wolf and Marc Elisen
Interview: NVKC with Cindy Wolf and Marc Elisen
Case: Reinier van Arkel. Working to design an ideal client and employee experience.
Case: Reinier van Arkel. Working to design an ideal client and employee experience.
Case: Reinier van Arkel. Working to design an ideal client and employee experience.
Case: Menzis. 24 hours with… frail elderly
Case: Menzis. 24 hours with… frail elderly
Case: Menzis. 24 hours with… frail elderly
Case Ortius: A name and visual identity for a rehabilitation clinic in 3 weeks
Case Ortius: A name and visual identity for a rehabilitation clinic in 3 weeks
Case Ortius: A name and visual identity for a rehabilitation clinic in 3 weeks
Case: The District Clinic. How do you market a new healthcare concept?
Case: The District Clinic. How do you market a new healthcare concept?
Case: The District Clinic. How do you market a new healthcare concept?
Interview: Daelzicht with Peter Muijen
Interview: Daelzicht with Peter Muijen
Interview: Daelzicht with Peter Muijen
Case: Philips healthcare service. Validated prototypes
Case: Philips healthcare service. Validated prototypes
Case: Philips healthcare service. Validated prototypes
Case: CWZ. The patient journey, how do you develop a distinctive patient experience?
Case: CWZ. The patient journey, how do you develop a distinctive patient experience?
Case: CWZ. The patient journey, how do you develop a distinctive patient experience?
Case: Elisabeth TweeSteden Hospital. Brand positioning and communication concept
Case: Elisabeth TweeSteden Hospital. Brand positioning and communication concept
Case: Elisabeth TweeSteden Hospital. Brand positioning and communication concept
Interview: OIM Orthopedics with Rob van Willegen
Interview: OIM Orthopedics with Rob van Willegen
Interview: OIM Orthopedics with Rob van Willegen

Meet Branddoctors

There are several ways to get acquainted. Call for an appointment via 030 602 6000 or send an emails.