We talked to Bianca Buurman (professor of acute care for the elderly) and Ester Bertolet (former general practitioner and specialist geriatric medicine) about care in the right place.
How do you organize care based on the needs of patients, clients and employees?
Preventing, replacing or relocating care, with or without the help of digital forms of care, based on the needs of the people. This movement - also known as 'the right care in the right place' - should help healthcare to become future-proof. The question is therefore not whether healthcare will change, but when. And above all: how do we achieve this?
The patient and client are always our starting point
Healthcare is characterized by a complex playing field with many interests and often (unnecessary) complex processes. And the more complex organizations become, the more they tend to turn inward. While the current time is correct a look outside. A view where we look across departments, organizations and even domains and where we determine together what 'the common good' is.
Lots of organizations say that they put people first, but often we quickly get bogged down in checklists and Excel sheets. The result: little or no ownership and freedom for employees to make the right decision themselves and often unnecessary obstacles for the patient or client.
And so we have to go back to the intention. Back to people and to delivering value. Value for the patient, the client and the employee.
Strategic healthcare marketing as an accelerator
We have to break free from the rigid structures and the congealed mistrust thought and imagination required. Healthcare organizations should not ask themselves who they want to be, but what you can do for others. Too often we think for someone else, instead of involving them. Deeper understanding of drivers are the basis for movement and change for us.
Strategic healthcare marketing is therefore not about eye-catching campaigns that are online, but about becoming the best version of yourself and getting people moving. And can be an answer to the following questions:
- How do employees stay enthusiastic and inspired to work for your healthcare organizations? How do we stimulate positive and infectious intercourse?
- What is the connecting perspective in a partnership? How do we ensure that everyone is on the same page?
- How do we make innovations simple and achieve results? How does a new idea develop into a fully-fledged concept with convincing benefits for the target group (s)?
- How do you bring beautiful, innovative products and services to the market?
We are the Branddoctors care team. We help our clients to formulate a new vision or direction, to become an organization that employees are proud of, we turn a great idea into a fully-fledged care concept and design new (patient) experiences together with employees.