consumer goods

Tijn van Elderen, Brabantia_Photography_TessaSpaaij_1366x768

Brabantia: brand positioning as a compass of change

Brabantia: brand positioning as a compass of change

Look in the kitchen, conversation at the table

Look in the kitchen, conversation at the table. With this compact trajectory you will gain innovative insights into how eating and drinking behavior changes during corona, as a basis for new ideas and to focus your marketing strategy or product development. Learn and observe what your customer has for (new) uses, needs and wishes.

Look in the kitchen, conversation at the table
Puma and Crossfit

How Puma can accelerate to conquer the booming market of CrossFit

The relationship between sport and brands has been inseparable for centuries. Every now and then we see a spontaneous 'match made in heaven' blossom, two characters that fit together particularly well. In this blog you can read how a brand can respond to a relevant movement in order to enter a new market. I will do that […]

How Puma can accelerate to conquer the booming market of CrossFit