Culture & Leisure

Branddoctors presents: a two-day training proposition development, especially for cultural organizations. The program is as follows: Determining objectives and defining target group: what do we want to achieve with the proposition, and who do we want to achieve? Ideation: We generate ideas based on existing knowledge and trends, using various creative methodologies. Developing value propositions: We […]

The Van Gogh Museum reopened its doors on 1 June after a period of corona closure. Brand doctors guided the museum in the four weeks after the reopening under the name “the ears of eyes of the Van Gogh Museum” and published this case.

How do you build a sustainable visitor base with a limited visitor capacity? More and more tee times are sold out and the borders are open again. This makes for an interesting turn on the objectives of the Van Gogh Museum. In the short term, the museum wants to give as many visitors as possible the opportunity to return to the museum […]

Last week we started with a lot of energy at the Van Gogh Museum. Brand doctors sprint for four weeks as the 'eyes and ears of the museum', to offer as many visitors as possible a great visitor experience. We share our findings from the first week. 

Monday, June 1, was the day. The reopening of the Van Gogh Museum. At exactly noon the doors opened to the public. Appropriate tension buzzed through the museum all morning.
The final security briefing, words of encouragement to each other, everyone to their position and then waiting for the first visitors. Brand doctors attended the opening on Monday and observed, interviewed and recorded her findings.

It took some getting used to, but in this Corona time of staying at home, everyone likes their way. Working remotely makes us creative to meet each other online. Programs such as Teams and Zoom provide for these encounters in a good way. And in the end, nothing beats real contact from person to person. That is what […]

It is regularly in the news that artisanal knowledge is in danger of disappearing. With the MakerLab, the Netherlands Open Air Museum wants the visitor to experience the value of craft skills for the manufacturing industry of the future by getting started themselves.