Culture & Leisure

Two-day training: from ideas to target group-oriented propositions in the culture sector

Branddoctors presents: a two-day training proposition development, especially for cultural organizations. The program is as follows: Determining objectives and defining target group: what do we want to achieve with the proposition, and who do we want to achieve? Ideation: We generate ideas based on existing knowledge and trends, using various creative methodologies. Developing value propositions: We […]

Two-day training: from ideas to target group-oriented propositions in the culture sector

White paper: The Millennial and Museum of the Future

White paper: The Millennial and Museum of the Future
Van Gogh Museum Case

Case: The ears and eyes of the Van Gogh Museum

The Van Gogh Museum reopened its doors on 1 June after a period of corona closure. Brand doctors guided the museum in the four weeks after the reopening under the name “the ears of eyes of the Van Gogh Museum” and published this case.

Case: The ears and eyes of the Van Gogh Museum

How do you build a sustainable visitor base with a limited visitor capacity?

How do you build a sustainable visitor base with a limited visitor capacity? More and more tee times are sold out and the borders are open again. This makes for an interesting turn on the objectives of the Van Gogh Museum. In the short term, the museum wants to give as many visitors as possible the opportunity to return to the museum […]

How do you build a sustainable visitor base with a limited visitor capacity?

Van Gogh Museum has got off to a flying start, with room for more people

Last week we started with a lot of energy at the Van Gogh Museum. Brand doctors sprint for four weeks as the 'eyes and ears of the museum', to offer as many visitors as possible a great visitor experience. We share our findings from the first week. 

Van Gogh Museum has got off to a flying start, with room for more people

D-day: Reopening of the Van Gogh Museum June 1, 2020

Monday, June 1, was the day. The reopening of the Van Gogh Museum. At exactly noon the doors opened to the public. Appropriate tension buzzed through the museum all morning.
The final security briefing, words of encouragement to each other, everyone to their position and then waiting for the first visitors. Brand doctors attended the opening on Monday and observed, interviewed and recorded her findings.

D-day: Reopening of the Van Gogh Museum June 1, 2020

Repositioning museum het Valkhof - Mind-expanding!

Repositioning museum het Valkhof - Mind-expanding!

A glimpse of our culture colleagues

It took some getting used to, but in this Corona time of staying at home, everyone likes their way. Working remotely makes us creative to meet each other online. Programs such as Teams and Zoom provide for these encounters in a good way. And in the end, nothing beats real contact from person to person. That is what […]

A glimpse of our culture colleagues
Dutch Open Air Museum MakerLab

Hoera! The MakerLab will be at the Dutch Open Air Museum

It is regularly in the news that artisanal knowledge is in danger of disappearing. With the MakerLab, the Netherlands Open Air Museum wants the visitor to experience the value of craft skills for the manufacturing industry of the future by getting started themselves.

Hoera! The MakerLab will be at the Dutch Open Air Museum
Sleeper 10 years

Hoera! The Dwarsligger is 10 year

You know them, those little books that you can easily put in your pocket or handbag. Handy for on vacation, or if you like to read lying on your side. That booklet, the Dwarsligger, exists exactly 10 years today. And we are quite proud of that, because we were able to help with that transverse […]

Hoera! The Dwarsligger is 10 year