Culture & Leisure

entoen.nu

A recognizable, fresh and contemporary identity for entoen.nu

We were asked to take a fresh look at the current identity of entoen.nu. And to develop a new contemporary logo with respect and recognition for what has been built up over the years. An identity with clear guidelines, but with sufficient freedom for interpretation to various communication media.

A recognizable, fresh and contemporary identity for entoen.nu
Winter Edition Book Club

Winter Edition: Innovation in Culture & Leisure

After a successful summer edition, we are also taking advantage of the Christmas holidays to dive right into the books, where there is also something to learn from a technical perspective. This time too we share the insights and inspiration obtained after the holiday with colleagues from the culture and leisure industry. The theme of this […]

Winter Edition: Innovation in Culture & Leisure
Sexy but tired but sexy

'Sexy, but tired. But Sexy ': It takes some getting used to, but innovative. (But getting used to)

Last summer the book 'Sexy, but tired. But sexy 'by vlogger and influencer Jamie Li. The book has not gone unnoticed: it contained quite a few sexist advice that caused quite a stir. I don't want to go into that for now, because the entire internet is already full of it (for example at […]

'Sexy, but tired. But Sexy ': It takes some getting used to, but innovative. (But getting used to)
Netflix or Ajax

Will it be Netflix tonight, or Ajax?

The essence of stadium attendance What does it mean to be a diehard fan or supporter of a club these days? Do you not miss a single match, and are you always in the stands, away from home? Is a season ticket a condition to be able to say that you really support your club? Or is home to the game […]

Will it be Netflix tonight, or Ajax?
summer event

Summer Event: Innovation in Culture & Leisure

The holiday period is the time to dive into the books with your nose. Bonus if you learn a bit more from a technical point of view. And is it not even better if you can share the insights and inspiration obtained after your holiday with colleagues? This is exactly what we will be doing on September 18, 2018. […]

Summer Event: Innovation in Culture & Leisure
Amref Flying Doctors

Amref Flying Doctors Interview with Patricia Vermeulen and Michèle Rabouw

Amref Flying Doctors came to us with the need to know where their distinctive strength lies. The result of the process: the new positioning 'change power'. Amref Flying Doctors discovered that they are really proud of the African DNA. This positioning is now being felt and propagated. Read the interview!

Amref Flying Doctors Interview with Patricia Vermeulen and Michèle Rabouw
Communication concept Gelderland regions

Historical Gelderland put on the tourist map

If you ask which icons represent the cultural-historical tourist heritage of the Gelderland regions, you quickly arrive at Romans, Castles, Hanseatic cities, World War II and the Veluwe. This is not only rich history but at the same time also offers a lot to enjoy 'anno now'. But how do you ensure that our southern and eastern neighbors are also immersed in all these stories and do not drive on to Amsterdam or the coast?

Historical Gelderland put on the tourist map

Apollo hotels Interview with Pauline Verhoef

Apollo Hotels was created by merging seven separate hotels with their own name, identity and soul. Connecting was the enormous entrepreneurship of the individual directors and the drive to turn it into one strong brand. And we succeeded with the new positioning: 'We break the rules for you'.

Apollo hotels Interview with Pauline Verhoef
HDK

Hendrick de Keyser Association: Experience 500 years of living history in Museum houses

As part of its 100th anniversary, the Hendrick de Keyser Association wants to permanently open a number of buildings to the public. But how do you do that, under which name, with which positioning and aimed at whom. Branddoctors came with that question.

Hendrick de Keyser Association: Experience 500 years of living history in Museum houses

Museum Houses Association Hendrick de Keyser Interview with Cindy Moorman and Valentijn Carbo

Museum houses was first a project plan on paper with the request to us to give substance to this and to bring it to life. 35 houses open to the public, with which we return part of the association's property to the public, and appeal to a wider target group. We already had a good look at the current member, but how do you expand that, and as a second step what does that mean for the offer?

Museum Houses Association Hendrick de Keyser Interview with Cindy Moorman and Valentijn Carbo