Culture & Leisure

Brand positioning Dutch Open Air Museum

Brand positioning of the Dutch Open Air Museum in which the history of the Netherlands comes alive

The museum was commissioned by the government to familiarize the general public with the highlights of the history of the Netherlands, in a way that fits in these times and with the identity of the museum. The museum wants to become a logical consideration for a larger and more rural audience when choosing a day trip.

Brand positioning of the Dutch Open Air Museum in which the history of the Netherlands comes alive
Khan for Kids

Co-creation with the Branddoctors Raad van Kinder for the National Military Museum

From the start, children have helped to make the Genghis Khan exhibition attractive to a younger target group in the National Military Museum in Soest. In the exhibition, the (brutal) life of Genghis Khan is exhibited, including rare pieces and presentations.

Co-creation with the Branddoctors Raad van Kinder for the National Military Museum
Zoover Brand positioning

Positioning shift for Zoover: From holiday checker to decision aid

Zoover was the first holiday review site in the Netherlands and from the start offered its visitors the opportunity to see what other holiday makers really thought of the accommodation that seemed so beautiful on the picture. In a rapidly changing travel market, Zoover felt a need for new relevance and a rejuvenation of the target group.

Positioning shift for Zoover: From holiday checker to decision aid