Brabantia: brand positioning as a compass of change
Interview: NVKC with Cindy Wolf and Marc Elisen
The Dutch Association for Clinical Chemistry and Laboratory Medicine (NVKC) has been an association / club of benevolent and committed professionals for many years. We see that the world around us and the entire healthcare landscape is changing rapidly, which is why it was essential as a professional group to take a critical look at ourselves and our position.
Amref Flying Doctors Interview with Patricia Vermeulen and Michèle Rabouw
Amref Flying Doctors came to us with the need to know where their distinctive strength lies. The result of the process: the new positioning 'change power'. Amref Flying Doctors discovered that they are really proud of the African DNA. This positioning is now being felt and propagated. Read the interview!
Apollo hotels Interview with Pauline Verhoef
Apollo Hotels was created by merging seven separate hotels with their own name, identity and soul. Connecting was the enormous entrepreneurship of the individual directors and the drive to turn it into one strong brand. And we succeeded with the new positioning: 'We break the rules for you'.
Museum Houses Association Hendrick de Keyser Interview with Cindy Moorman and Valentijn Carbo
Museum houses was first a project plan on paper with the request to us to give substance to this and to bring it to life. 35 houses open to the public, with which we return part of the association's property to the public, and appeal to a wider target group. We already had a good look at the current member, but how do you expand that, and as a second step what does that mean for the offer?
Interview: Daelzicht with Peter Muijen
Daelzicht needed a clear story. One that describes concisely what Daelzicht stands for and why employees and (family of) clients should choose Daelzicht. The story became 'Daelzicht. There you will be seen '. Read more in the interview with Peter Muijen.
Interview: OIM Orthopedics with Rob van Willegen
At OIM Orthopedics, we have traditionally been very good at measuring and making custom orthopedic instruments, shoes and other aids. We are really known for that. But like other parties, we see an interesting new development in the orthopedic footwear market. Together with Branddoctors Mixe they started working on new propositions!