Brand positioning

iDEAL

iDEAL: A new brand strategy and a restyled logo

iDEAL: A new brand strategy and a restyled logo
MAKE center

MAKE Center: Positioning for a new center for the manufacturing industry

MAKE Center: Positioning for a new center for the manufacturing industry

Repositioning museum het Valkhof - Mind-expanding!

Repositioning museum het Valkhof - Mind-expanding!
Rotterdam Make it Happen

Rotterdam Make it Happen ideas as a guideline for the Woonimago ambition for Rotterdam

Rotterdam Make it Happen ideas as a guideline for the Woonimago ambition for Rotterdam
The care of your life toolkit

How a new brand positioning for Zuyderland leads to committed employees

After a merger period and a difficult financial time, it turned out that the involvement of Zuyderland employees in the organization could use some attention. Reason for us to look for our own story; the story of Zuyderland, to what binds us.

How a new brand positioning for Zuyderland leads to committed employees
GGN Attention pays off

A new vision on debt collection in a rapidly changing world for GGN

A new vision on debt collection in a rapidly changing world for GGN
Ortius

Case Ortius: A name and visual identity for a rehabilitation clinic in 3 weeks

The bar is high in specialist medical rehabilitation care aimed at chronic pain (and fatigue). This way, everyone looks holistically and integrally, and the competitors also achieve good to excellent results. That is why ORTIUS has worked on a new name and a new positioning in 3 weeks!

Case Ortius: A name and visual identity for a rehabilitation clinic in 3 weeks
Brand positioning Dutch Open Air Museum

A larger and more rural audience: the logical choice for a day out

The museum was commissioned by the government to familiarize the general public with the highlights of the history of the Netherlands, in a way that fits in these times and with the identity of the museum. The museum wants to become a logical consideration for a larger and more rural audience when choosing a day trip.

A larger and more rural audience: the logical choice for a day out
Greenwheels - A car for everyone

Visualized brand positioning in which Greenwheels serves old and new users

Visualized brand positioning in which Greenwheels serves old and new users
bus shelter ETZ

Case: Elisabeth TweeSteden Hospital. Brand positioning and communication concept

The merger between the TweeSteden Hospital and the St. Elisabeth hospital is the reason and the following question from the employees in particular: 'What kind of hospital will we be?'. We have worked on a brand positioning and communication concept that offers a joint perspective for the Elisabeth TweeSteden Hospital.

Case: Elisabeth TweeSteden Hospital. Brand positioning and communication concept