Podcast: The right care in the right place
We speak with Bianca Buurman, professor of acute elderly care and the person who was the founder of the WijkKliniek, a collaboration between Cordaan and the AMC and Ester Bertolet, a former general practitioner and specialist in geriatric medicine who set up the first independent practice of geriatric medicine in primary care.
How a new brand positioning for Zuyderland leads to committed employees
After a merger period and a difficult financial time, it turned out that the involvement of Zuyderland employees in the organization could use some attention. Reason for us to look for our own story; the story of Zuyderland, to what binds us.
Welcome Ellen Wolters!
After studying Health Sciences at the VU Amsterdam, Ellen started in a commercial role in the healthcare sector. Here she got to know healthcare in practice and, in addition to her commercial role, she has dealt with innovation and marketing issues. After following a Business Development & Innovation course, Branddoctors is […]
Interview: NVKC with Cindy Wolf and Marc Elisen
The Dutch Association for Clinical Chemistry and Laboratory Medicine (NVKC) has been an association / club of benevolent and committed professionals for many years. We see that the world around us and the entire healthcare landscape is changing rapidly, which is why it was essential as a professional group to take a critical look at ourselves and our position.
Who am I?
The right care in the right place. This is a government program aimed at preventing (more expensive) care, relocating care (closer to people at home) and replacing care (with other care such as e-health). It is clear that the healthcare landscape in the Netherlands will change significantly in the coming years. The way […]
Why a strong brand is the answer to personnel issues in healthcare
The headlines hit you with it, and with the recent collapse of Slotervaart this has even been at the cradle of bankruptcy: an acute shortage of 'own' staff. One of the, or perhaps the biggest challenge in healthcare at the moment is staffing. Hospitals, aged care organizations and organizations for the disabled […]
Case: Reinier van Arkel. Working to design an ideal client and employee experience.
Reinier van Arkel, provider of psychological and psychiatric assistance, would like to improve the experience of new patients with regard to the intake process. The imminent renovation of the outpatient clinic in Den Bosch was a good reason to actually start working on improving hospitality and client satisfaction.
Case: Menzis. 24 hours with… frail elderly
Do not think for people, but experience with them what is really important. That is why we opted for a different set-up. With Menzis employees, we visited vulnerable elderly people living at home. Not for a cup of coffee or tea, but for 24 hours. Live, eat and sleep. To experience up close what life in old age looks like.
Summer guests: Let our eyes and ears work through for you this summer
Chances are that you or your marketers will go on holiday in the near future. Does the work stop or do patients, clients or residents keep coming and going? A care organization does not have holidays, care always continues. That is why we would like to have a look inside you during this summer (or during your absence). Have a look inside? Social innovation! For years […]