Retail

Become a cool brand

Become a cool brand in 2020

Attention owners and directors! In 2020, the labor market will become more tight and competition around you will become stronger. You simply have competitors who are cooler: They are digital-by-design, have an inspiring purpose, a young-talent program, have been working agile for years and are enviously strong on social media, which makes employees and […]

Become a cool brand in 2020
Zoover

Positioning shift for Zoover: From holiday checker to decision aid

Zoover was the first holiday review site in the Netherlands and from the start offered its visitors the opportunity to see what other holiday makers really thought of the accommodation that seemed so beautiful on the picture. In a rapidly changing travel market, Zoover felt a need for new relevance and a rejuvenation of the target group.

Positioning shift for Zoover: From holiday checker to decision aid
Bol.com Plaza

Leading positioning for new e-commerce initiatives around the Bol.com platform

Bol.com Plaza is the platform for external sellers. In 2014 Branddoctors will be involved in attracting new sales partners and binding existing partners.

Leading positioning for new e-commerce initiatives around the Bol.com platform